about the afr



	about the afr

For more than 50 years The Australian Financial Review has been the authority on business, finance and political news in Australia. It has a reputation for independent, award-winning journalism and is essential reading for Australia's business community.

Our readers have spending power, both in business and at home. They are affluent, well educated and difficult to reach by other media.

Our audience demands a newspaper that adapts to their changing needs. The AFR meets these needs every day through innovative features and sections.

FACTUAL, FOCUSED, FAST and FLEXIBLE

The Financial Review has a loyal readership by being:

Fast:	Its clear and concise style gives regulars what they need quickly
Flexible:	Reading or scanning, its sections and index make the AFR easy to navigate
Focused:	It's focused on what business people need to know for the business day
Factual:	It gives readers hard facts and objective analysis with no hype.

PDF logo image To view a pdf file° of the AFR Media Kit, click on the links below:

2008-2009 AFR Media Kit

° View with Acrobat Reader which can be obtained at no cost from the Adobe web site.

Economic Outlook Wrap.
16 page wrap around the Australian Financial Review.
Tuesday, 5th August 2008.



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